Hello Readers,
With the advent of modern technology. It has become very important for every business to flourish online. So in this post I am going to share some useful tips on building a successful and attractive website.
I will be answering three major questions in this post which will answer all the questions in your mind-
1.Why should your business should have a website?
2.How can a business website help you and your costumers accomplish goals?
3.how can you create a strong and powerful website?
As always lets answer these questions with some practical usage:
Imagine Sharika own illuminati, a neon sign store. she carefully designs her store to create a great shopping experience and showcase her flair for neon. But when it comes to her website, she figures that since her company is a small brick and mortar business, her website's design and content don't really matter. Or do they?
Actually, a website is an extension of your business. Just like your business' physical location, you want your website to have prime real estate showcase your brand, and convert browsers into buyers
The first step to creating a strong website is finding a prime location, which on the internet is your domain name. [ AKA your web address]. You can use websites like Godaddy and Google domains to search for and register available names. Don't forget to renew your contract annually to avoid loosing it.
Consider including a keyword in your domain name. Elluminati is a clever name, but people might not find it if they do a search for neon signs. Adding keyword like "neon" and "signs" can help people find Sharika's business easily.
Use the .com extension if it is available because it's the most widely recognized domain name extension.
TIPSet up a custom email address on your domain, like sharika@neonsigns.com, This will help people to make a professional business contact easily and also it will look professional and standard, and also it will help you to create a brand awareness among people. You can get this setup by using Google Apps for Work, Zoho Mail, or Rackspace mail.
Your website should satisfy your costumers needs, while helping reach your business goals like raising awareness, driving sales, or collecting leads. To raise awareness, start with the basics: business name, map location, and contact details. Consider putting your contact details in the footer of every page and encourage costumers to email or call if they have questions.
Have an "about us" section explaining what your business does and stands for. Link to you businesses social media links, and have staff bios and customer reviews to help visitors get to know you.
Next, include features that are unique to your business. For example, if sharika makes custom signs, she might want to create a page that allows customers to design their own sign or see different designs for inspiration.
To make contracting your business easy, and to help you stay in touch with customers, create a form on your "contact us" page, where they can input their details. Don't ask too much information, or they might not fill it out.
Search engines pull words from your webpages to understand what the website is about, so it's important that the website's content is descriptive. To make your website cover all relevant informations, use the 5 W's - who, what, when, where and why.
If you think it would be helpful to explain your products or service in more detail, create frequently asked questions [FAQ] section to allow customers to learn more about your company.
Finally, make sure to use font sizes, color and other aspect of design consistently across your websites to make it look presentable and professional.
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