Hello Reader,
The competition in business in today's world is increasing day by day. And hence the the businesses are facing difficulty in targeting their perfect Audience. Here's where online advertising comes into play, It enables the businesses to target their perfect Audience and also Online advertising is much cheaper than the traditional advertising methods. So in this post I will be guiding you about the whole story of Online Advertising. So let's dive into the topic.
The competition in business in today's world is increasing day by day. And hence the the businesses are facing difficulty in targeting their perfect Audience. Here's where online advertising comes into play, It enables the businesses to target their perfect Audience and also Online advertising is much cheaper than the traditional advertising methods. So in this post I will be guiding you about the whole story of Online Advertising. So let's dive into the topic.
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| Online Advertising |
Well in this post I will be discussing about three major things about online advertising -:
1) The difference between online advertising and other means of advertising
2) Why is online advertising important for your business?
3) How does online advertising works?
Imagine you owns a small business which deals with clothing and Everything you sell is denim, even your shoe collection.
To promote your store, you have an idea for a print ad that looks like it’s made out of denim. Once the design is complete, you spend a good amount of your marketing budget buying a full-page ad in the local newspaper.
When you open up the Sunday paper and see your ad in all its glory, you're excited. You're pretty sure this will help your shop drum up new customers.
But, can you really be confident that your ad is working?
Let’s find out :
Answer these three questions-
1-: Do you know how many people have watched your ads.
2-: Do you know whether your target audience has seen your ads or not.
3-: Do you know whether the ads increased your sales or not ?
To promote your store, you have an idea for a print ad that looks like it’s made out of denim. Once the design is complete, you spend a good amount of your marketing budget buying a full-page ad in the local newspaper.
When you open up the Sunday paper and see your ad in all its glory, you're excited. You're pretty sure this will help your shop drum up new customers.
But, can you really be confident that your ad is working?
Let’s find out :
Answer these three questions-
1-: Do you know how many people have watched your ads.
2-: Do you know whether your target audience has seen your ads or not.
3-: Do you know whether the ads increased your sales or not ?
I think that your answer for all the above questions probably will be a big "NO".
Let's know the difference between online advertising and other means of advertising?
The ability to track your ads’ performance is just one of the reasons why online advertising can be a valuable tool for small businesses.
Online advertising also offers a lot of flexibility, and can help you reach a variety of business goals – whether you want to sell more products, get potential customers to contact you, or achieve something else altogether.
With the help of online Advertising you can have the control over-:
CUSTOMISATION
SEARCH TERM SELECTION
LOCALISATION
COST
Online advertising also offers a lot of flexibility, and can help you reach a variety of business goals – whether you want to sell more products, get potential customers to contact you, or achieve something else altogether.
With the help of online Advertising you can have the control over-:
CUSTOMISATION
SEARCH TERM SELECTION
LOCALISATION
COST
LISTEN UP
You can take steps to make sure your online advertising is set up for success.In this post you will learn how to target specific customers, be found by people searching for your products or services, set your budget, and measure your ad’s success and value.
Tips to increase your sales: Product pricing technique
First, let’s look at how you can use online advertising to target specific groups of customers.
If you want to reach customers who are, active online during certain time periods, make sure your online ads only run at those times.
You can also target your ads to reach people who live in specific geographies or speak certain languages.
Another targeting strategy is to think about where your ads should appear: in search results, on websites, or a mixture of both. Think about who your ideal customers are and where you can best reach them.
You can take steps to make sure your online advertising is set up for success.In this post you will learn how to target specific customers, be found by people searching for your products or services, set your budget, and measure your ad’s success and value.
Tips to increase your sales: Product pricing technique
First, let’s look at how you can use online advertising to target specific groups of customers.
If you want to reach customers who are, active online during certain time periods, make sure your online ads only run at those times.
You can also target your ads to reach people who live in specific geographies or speak certain languages.
Another targeting strategy is to think about where your ads should appear: in search results, on websites, or a mixture of both. Think about who your ideal customers are and where you can best reach them.
Let’s talk about your clothing shop. Suppose you only wants to reach customers who live near your shop, and you wants your ads to encourage customers to call your store when it’s actually open and there’s someone available to help them. You can also make sure that your ads only appear on local websites and in search results for people nearby. You can also show ads with your shop's phone number during open hours, and then show ads without the phone number after hours.
Along with targeting certain customer groups, you can use online search ads to be found by people searching for your products or services.
Along with targeting certain customer groups, you can use online search ads to be found by people searching for your products or services.
You’ve probably already seen search ads while doing your own searches on platforms like Google or Bing. Whenever you search using certain words or questions, you’ll see organic results as well as paid results (known online ads). When people do searches using terms related to your products or services, you want your ads to show up. To make sure this happens, choose the search words, or keywords. You can use tools like Google Trends to create a keyword list. You can also check your business website’s analytics page to see which search terms are sending the most traffic to your site.
For example, you might see that the search terms “jeans” and “menswear” send him the most traffic, so you adds them to your keyword list.
For example, you might see that the search terms “jeans” and “menswear” send him the most traffic, so you adds them to your keyword list.
Point to be NotedSome ad platforms let you show ads on websites that have content related to what you sell.
In this scenario, you might buy online ad space on men’s fashion blogs.
Once you have a good idea about who you’re targeting and how you’re going to be found, start setting your budget.
Like, How much money you spend on, online advertising depends on your overarching marketing plan, and whether or not most of your potential customers find you online or through more traditional forms of advertising.
Some tools like AdWords Express can give you a recommended budget based on the average click volume for your business type and location.
After you figure out your online budget, choose how much you want to spend each day. The good news is that, you only pay when people click on your ads. And, you can change your budget whenever you want.
Why would you need to adjust how much you’re spending per click? If you start noticing that clicks from certain customer groups are more valuable than others, you’ll want to spend more money targeting those groups.
Like, How much money you spend on, online advertising depends on your overarching marketing plan, and whether or not most of your potential customers find you online or through more traditional forms of advertising.
Some tools like AdWords Express can give you a recommended budget based on the average click volume for your business type and location.
After you figure out your online budget, choose how much you want to spend each day. The good news is that, you only pay when people click on your ads. And, you can change your budget whenever you want.
Why would you need to adjust how much you’re spending per click? If you start noticing that clicks from certain customer groups are more valuable than others, you’ll want to spend more money targeting those groups.
This leads us to our final point: Online advertising makes it easy to evaluate clicks and measure the success and value of your ads.
Most ad platforms track and report on the clicks on your ads. While a lot of clicks can be a good thing, some clicks are more valuable than others. Clicks that result in customers taking desired actions are the types of clicks you want. Depending on your goals, that might mean click-throughs that result in sales, app downloads, newsletter sign-ups, etc.
Once you’ve assessed your clicks and know what’s working harder for your business, you can readjust your budget and focus on the best performing types of ads.
Once you’ve assessed your clicks and know what’s working harder for your business, you can readjust your budget and focus on the best performing types of ads.
This was all about the introduction of online Advertising.We will discuss more about online advertising in our coming blogs.
Hope you liked this post.
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